zachary jacobson
B.S. in Marketing | Rutgers Business School
About Me
I’m a marketing professional with a strong foundation in competitive market analysis, B2B campaign execution, digital content strategy, graphic design, and social media management. As a recent graduate of Rutgers Business School, with my B.S. in Marketing, I have developed expertise in translating market research and technical insights into strategic marketing initiatives.My internship at MacDermid Alpha Electronics Solutions involved conducting an in-depth competitive analysis for semiconductor sinter materials, and I led a cross-functional team across R&D, Legal, and Marketing Communications departments to develop product launch materials including white papers, application notes, and sales battlecards.As Marketing Lead for Rutgers Formula Racing (Formula SAE), I directed a team overseeing sponsor deliverables, social media strategy, and brand execution across digital platforms. I managed relationships with dozens of sponsors while leading the design and production of branded assets, such as merchandise, social media posts, graphic packages, and the vehicle livery.In my free time I enjoy reading (business, politics, and sci-fi), film photography, world travel, nights out with friends, and sim-racing. I love exploring different perspectives through these mediums and using newly learned information to adjust how I approach every-day problems and experience the world around me.Want to know more? Get in touch!
MY RESUME
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Contact ME
Feel free to reach out with any questions or opportunities. I’m always open to connecting and discussing how I can add value to your brand.If calling, please include your name, company, and reason for reaching out.