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Zachary
Jacobson
B.S. in Marketing | Rutgers Business SchoolI'm a Project Coordinator at YouShallThrive, a New Jersey based digital marketing agency. My responsibilities include project management, SEO operations, paid social media advertising, content production, website design & QA, and internal tool & process development. I run client ad campaigns end to end, developed an automated AI content pipeline, and built a multitude of dashboards that maximize SEO data collection and client reporting efficiency.I also made this website myself! Feel free to explore the different windows, music player, and Minesweeper board.
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About Me
I got into marketing through the world of student motorsport. In my freshman year at Rutgers University I joined Rutgers Formula Racing, a Formula Society of Automotive Engineers (FSAE) race team where college students fully design, build, and race F1 style race cars against other collegiate teams. On this team I quickly gained the title of Marketing Lead, taking responsibility for designing our car's livery (paint job) and our team’s merchandise, running our online presence, communicating with and completing deliverables for team sponsors, and figuring out how to make our student engineering team look professional.It was through this amazing experience that I learned the most important lesson about this field of study: successful marketing is nothing without proper operations. Of course, the ideas that your campaigns run off of have to be innovative and well thought out, but the follow-through is what clients (sponsors) actually pay for. Your campaigns must launch on schedule, reports need numbers that can be trusted, and every single detail must be checked for accuracy before it ships, no matter how small.That's the standard I bring to everything. Our current environment is filled to the brim with AI slop, and only our human ability to contextualize, verify, refine, and take responsibility for the final product separates signal from noise.I earned my B.S. in Marketing from Rutgers Business School in January 2026. The summer before my graduation I held a marketing internship at MacDermid Alpha Electronics Solutions, a provider of specialty chemicals, advanced materials, and technical services for electronics manufacturing.While there I conducted in-depth competitive market analysis for cutting-edge PFAS-free semiconductor sinter materials as U.S. and E.U. regulations tightened around the chemicals necessary for the manufacturing of these products. My findings, which I presented to top-level executives at the end of the summer, were a significant contributor to the future direction of this business unit. I also led a cross-functional team across R&D, Legal, and Marketing Communications to develop marketing materials for a new product, including a white paper, application notes, and sales battlecards, to be used by the Marketing Communications department to present it to the largest electronics manufacturers on the planet. You can view and download the white paper I created here: A New Approach to Die Topside Interconnection.My experience that summer provided me with the perspective of marketing at an industrial scale. These deliverables would be seen not just by internal legal and executive teams, but also by the engineers and decision makers at Fortune 500 companies. I carry that discipline into my current agency work today, where the clients are smaller but the stakes for my professional reputation only continue to grow.Today I place all of my efforts into my work at YouShallThrive, a New Jersey based digital marketing and web development agency, where I’m involved in project management, SEO operations, paid social media advertising, content production, website design & QA, and internal tool & process development.Of course I have a life outside of work as well. My free time is spent reading (business, politics, and sci-fi), taking film photography, traveling the world, spending nights out with friends, wrenching on my car, and turning laps sim-racing.Want to know more? Get in touch!
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My Resume
Project Coordinator at YouShallThrive, Glen Rock New Jersey (April 2026 – present)
Manage end-to-end Meta (Facebook/Instagram) ad campaigns for local business clients, owning creative, audience targeting, budget pacing, and mid-flight and final performance reporting across recurring monthly budgets
Spec’d and product-owned an internal dashboard consolidating GA4, Google Search Console, Advanced Web Rankings, Google Business Profile, and Nimbata call-tracking data into unified per-client views, replacing five-platform manual reporting
Operate an AI-assisted content production pipeline across 10+ client websites and serve as quality gate for 25+ batches of programmatic local SEO pages, verifying accuracy, uniqueness, and brand voice
Own pre-launch QA for full website builds, including an 18-item client feedback round and identification of 7 launchblocking content errors, all verified fixed prior to launch
Assumed a senior manager’s daily design/dev QA triage and delegation duties with no ramp-up period, completing ~30 recurring management tasks across a multi-person team in two weeks
Produce recurring multi-channel client deliverables: 16-post monthly social media calendars, Mailchimp email campaigns, and roster-wide SEO operations including Google Business Profile audits and GA4 conversion reporting
Click on the image below to download my full resume
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My Portfolio
Internal SEO Reporting Dashboard
Our previous monthly client SEO reporting involved pulling numbers from six separate platforms (Google Analytics, Google Search Console, Advanced Web Rankings, Google Business Profiles, PageSpeed, and Nimbata call tracking) on a per-client basis. To streamline this process I spec'd and drove the build of an internal dashboard which consolidated all six sources into per-client views with aligned reporting periods. I designed the operations flow of the system, connected every client, conducted a full audit of every client's connections, and spent considerable time in QA to ensure that all data was accurate. The dashboard now functions as the primary operating surface for all of the agency's SEO reporting.Meta Ads Manager and Social Media Campaigns
I manage our end to end Meta ad program for various clients with a multitude of budgets, locations, CTAs, and target audiences. Each month I take campaigns from ideation through creative production, including images, short-form video, and carousel content, built alongside our design team and clients to live ads in Meta Ads Manager, after which I then monitor mid-flight performance, make budget-pacing calls, and deliver final results. For new clients I construct the foundation for future campaigns such as setting up Meta Pixel, Conversions API, and initial audience targeting.AI Content Rewrite Program
Our agency has recently adopted AI into its workflows to improve efficiency and increase output to levels previously impossible for our small team. As part of this transition I created, using Claude Code, a programmatic rewrite system that takes bulk WordPress CSVs and rewrites the body content, H2s, focus keywords, SEO titles, and meta descriptions for client websites to improve SEO results. Each client’s brand, services, voice, approved internal links, location rules, and restrictions are preserved, and multiple automated qa rounds check every page for HTML issues, bad links, keyword stuffing, brand errors, meta problems, and other quality failures. This system has been a major factor in improving the SEO of our clients with underperforming pages, with over 47,000 pages having been rewritten.Full-Site Launch QA
Part of my role as Project Coordinator involves conducting launch QA for client websites. This includes ensuring that all client feedback has been successfully implemented, all links and pages are functional, the approved scope is met, and design elements from Figma mockups are accurately carried into WordPress. I then test each affected page for content accuracy, layout, responsiveness, navigation, and functionality. This process requires meticulous attention to detail and is necessary to catch launch blocking issues before client review and gives the team a clear, evidence based basis for final sign off.Bond Pad White Paper
You can view and download the white paper I created here: A New Approach to Die Topside Interconnection
Design Work
Video Work
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Contact Me
Feel free to reach out with any questions or opportunities. I'm always open to connecting.[email protected]